Passionate about Social Media
Posted in Marketing, miscellaneous on June 29th, 2010 by Jane Rimmer – 1 CommentI refer to a blog written by my fellow virtualization marketer VMCarrie where she discussed the trap of hiring an individual to “own” social media, or SoMe as I term it. As Carrie correctly points out, it is not just one person’s responsibility and it’s not a full time role for someone.
Contributing to this new wave of communications should be many people’s responsibility. But how do you engage the right people? How do you remove some people’s fear that they will express the wrong opinion? What boundaries are there, or should be, in place? Who sets those boundaries and guidelines?
This post is just my opinion and one that I share with my clients – some listen and some don’t
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