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Category: Marketing

It is time for another to fly the coop

As many of you know,  my good friend Jane Rimmer has occasionally guest blogged on Planetvm.net. Well she has decided that it is time to leave home and set up her own house for blogging.  you can now find her at www.rimmergram.com. We at PlanetVM.Net wish her all the best in her new home, and …

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Rimmergram Blog #10:- Exciting Technology times

As ever, the market in which we’re all focused continues to grow and then converge.  The recent acquisitions by VMware of DynamicOps and Nicira are two key examples.  I’m very lucky to have worked, and be working, with some of the game changing technologies in cloud and virtualization.  Some of my past clients’ companies have …

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2011 – Rimmergram’s virtualized year in review

The year started with me moving from a Sony Vaio to a MacBook Pro and getting some amazing help from my twitterati, specifically @dawoo, as finding basic functions – like the hash key – seemed to allude me. I am now totally loved up with my MBP, iPad and iPhone 4S, I can’t ever contemplate …

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Am I a Big Twit? or a Guide to the Twitterverse 101

Recently, I’ve come across a number of people that are just starting to “get into” Twitter. Having been tweeting for nearly 3 years, I think I’ve grasped the main concept and have witnessed both good and bad use of this social media vehicle. So I thought I’d note down some general guidance for those “neweeters” …

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Rimmer’s Round Up of VMworld Las Vegas 2011

VMware is definitely more than just a regular virtualization company and continues along the bleeding edge of innovation.  As Paul Maritz explains in this interview, VMware is growing into an IT Solutions company, focused on 3 key areas: More efficient, automated infrastructure, Renewal of applications – develop new apps to service the Facebook generation and …

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It’s all about the Software!

I read an extremely interesting and thought provoking article this week by Marc Andreessen, about software eating the world. And it got me thinking, as many of us start to prepare for our attendance at VMworld, it really is all about software these days. Just looking at the number of sponsors – over 250 of …

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Technology Reminiscing – Musings of an Old Woman

 This is the sixth post from our resident marketing superstar, Jane,  this year marks a major milestone for her. so without futher ado, on with the post.

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Sales people – think of us Bloggers

I’ve always respected the value that technology bloggers bring to their readers/followers and have embraced them in my marketing strategies for vendors that I have and do work with.  However, it has recently struck me how few sales people know about the key bloggers in their sphere, and how few engage in Social Media (SoMe) …

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Rimmergram #4 – Customer SoMe Etiquette

I have been amazed at some interactions on Twitter recently between vendors and their customers. Not so much vendors, per se, but their representatives.  The dialogues I witnessed were, I believe, just passionate rather than malicious, but it is important to accept customer input, comments, feedback – even if you do think they are moaning, …

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Rimmergram Blog #3 –Marketing 101

Well Tom asked me to provide you, his readers, some basics surrounding my black art – Marketing!  This post, therefore, is intended for readers that would like to understand how marketing can help their business, have a fundamental belief that it can, but yet don’t have a clue where to start. Whilst marketing as a …

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