Oracle is acquiring NetSuite in a $9.3B all-cash purchase. After its very shaky start in cloud computing—Ellison famously stated that the computer industry and its approach to cloud computing are highly fashion driven—the purchase of NetSuite makes a statement. Oracle is now front and center where cloud is concerned, though it is true that it is playing catch-up with the likes of AWS, Google, and Azure, and possibly, with regard to this acquisition, Salesforce. However, unlike VMware, Oracle has not yet appeared to have made any serious missteps in its journey. Oracle’s only choices were to build—and build big and quickly—or to buy its entry point, although Oracle has been building out its cloud infrastructures with data centers in all the major regions of the world. It also recognized that it is very hard to play catch-up. So, unlike VMware, it decided that this was not to be its only route to market.
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