ust in case you have been living under a rock for the last month or so, Pokémon Go has become the latest mobile phone gaming craze. It is based on the Nintendo game Pokémon, in which you travel around a mythical land capturing, training, and then fighting these creatures called “Pokémon” (pocket monsters) with other Pokémon hunters.
What is interesting about this particular game is the interactive nature and the fact that it is based in the real world. For a technical viewpoint, read my fellow analyst’s post on the subject here. The fact that it actually gets the kids out of their darkened rooms and into the wild outdoors, gaining valuable vitamin D for their sun-starved teenage skin, is a bonus.
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