The implacable march of Amazon Web Services toward ultimate public cloud domination has been relentless, from its inception in 2006 with a single service (S3 Storage) to the behemoth it has become today. It seems this minnow has become the biggest fish in the pond. But is it unstoppable? Has it won the public cloud wars?
That is still up for grabs. There are still some major players out there that could move. IBM Softlayer? Unlikely. Azure? Definitely. Oracle Cloud? Maybe. You will notice that Cisco is not there. This is because it has just pulled out of that market. Yes, Cisco is closing its $1 billion investment in its Intercloud product in March 2017. According to a Cisco source, it will be “moving current workloads into alternate infrastructure, including, in some cases, public clouds.” Cisco will follow in the veritable footsteps of former cloud illuminatus Rackspace, which is now effectively an AWS and Azure provider. Although VMware still has vCloud Air, now that it is on AWS play, it is effectively another AWS reseller/partner.
How this came to pass is a modern-day lesson in business ostrich syndrome, similar to what has become known as the “Kodak blindness.” Another company that displayed the same blindness is Nokia.
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