A couple of days ago I was informed that next years VMworld Europe will not be in February as usual but will be run immediately after VMworld USA. I did not post then out of respect to my source.
Just like Gabe, I cannot think of any plus points for this change. I really cannot understand the reasons; their main competitors both have major events that are run in both the US and Europe. Citrix run iForum and Microsoft run TechEd, there are a good few months between the US and the European Events.
So what does this mean, well those that attended this years European VMworld are well aware of the fact that there was no new information or announcements (not counting the biggest none secret of the Multi-Phone), both the Keynotes were basically a rehash of the Las Vegas Keynotes, only the Names were changed to protect the innocent. 😀
It will be a interesting conundrum, Cannes is a week behind the San Fran event, therefore all the major announcements will be public knowledge, and microscopically dissected by analysts and bloggers. This means that Europe will be getting news that everybody has already heard. Who will be getting the big hitters in terms of Presenters and KeyNote speakers, again the US, if a Vendor only has budget in that quarter for a single Solutions Exchange which one will they pay for and attend, Yup you guessed it, the US. VMworld in the States is the premier conference, Europe has always been a bit if a side show for them.
But the most important question is which Event will the Punters attend.