Rimmergram’s thoughts of the first day of VMworld Europe 2010

With over 6,000 attendees and 113 exhibitors, VMworld Copenhagen has beaten all previous records and is testament to the continuing momentum in the virtualisation industry.  The keynote was hosted by Maurizio Carli, Senior VP and General Manager, VMware EMEA, but was the same content and speakers, Paul Maritz, Rick Jackson and Steve Herrod, as San Francisco and wasn’t being streamed live as in San Francisco.  However,  the hall was packed and many people were blogging and tweeting live from the session. I spoke to many customers who were getting a lot from the sessions and the solutions hall had a lot of foot fall.

VMworld TV reported on the first day with my good friend and VCP#1 Susan Gudenkauf and Douglas Philips.  Susan interviewed me on my thoughts around Social Media, not just at the show but after VMworld and how people can take advantage of social media for ongoing education and information.  As a member of the London VMware User Group steering committee I said that the VMUGs provide an essential element of that ongoing community education. I hope it gets posted on VMworld TV!

Of course the other aspect of the community “spirit” was the all the Tuesday night parties!  I was lucky enough to receive an invite to the CA party as well as the Veeam one.  I fully intended to attend both, but unfortunately got held up and couldn’t make the CA one held at Wallmans nightclub, but did attend Veeam’s at The LOT – where I met up with many of the blogging community, as well as some old friends from VMware. I heard from a colleague that the CA one was awesome, it was a circus theme, so shame I had to miss that one, sorry Andi Mann L.

The strange thing is today’s keynote general session, that was published in the printed agenda, (but has disappeared from the online agenda) has been cancelled and replaced by 3 separate breakout sessions – I wonder why, does anybody know?

Anyway, onto Day 2 – where Tech Target will be announcing the winners of the VMworld Customer Awards later this afternoon. I hope it’s going to be another exciting and buzzing day!

Rimmergram’s first day thoughts of VMworld Europe 2010

Arriving at the Bella Center on Monday after noon, my first impression was that it is a good conference venue – everything on site.  VMworld Registration was a quick an easy process, no major lines like in San Francisco.  The show floor was still being put together but many vendors are here, so should be good.  The other first impression about Copenhagen is that is WAY expensive, as others have already blogged and tweeted about!  £40 for 4 beers and a diet coke is hard to swallow 🙁 albeit that was hotel prices.

I attended the VMworld VMUG Party at Custom House a great party venue on the water.  Well done to the Danish VMUG team for arranging and thanks to all that sponsored it so we could drink for free 🙂 Many of the industry blogger alumni were present including Eric Sloof, Scott Herold, Doug Hazelman, David Davis and  my old friend too, VCP #1, Ms Susan Gudenkauf.

However,  I do think Copenhagen does not work in the same way that  San Francisco and Cannes do for VMworlds – they both are locations where you can walk between VMworld and the hotels and you get more sense of a “community” in these two locations, walking around you bump into lots of people.  Whereas I feel, so far, that Copenhagen is quite diverse and disparate, and you have to take the metro to the Bella Center from most of the hotels, but will report more once I’ve been here more than 15 hours!

Looking forward to the keynotes today! And working on Centrix Software’s booth in the innovator zone.